zkSync x Summon - NFT
White-Label SaaS Design, 3D NFT Production, Creative Direction
Project Overview
zkSync needed more than a community engagement tool—they needed a branded experience that felt native to their ecosystem while showcasing what Summon could do as a white-labeled SaaS platform. The project combined platform customization with a groundbreaking 3D NFT avatar project centered on Zeek, their mascot. This became Game7's proof point for multi-tenancy: high-quality white-label implementation with custom NFT infrastructure that set the standard for future Summon clients.
Duration
3 Months
Stack
Figma, Blender, ZBrush, Substance Painter, After Effects, Summon Platform, Ethereum/zkSync
Services
White-Label UI/UX, 3D NFT Production, Rarity System Design, Creative Direction, Cinematic Production
Game7 partnered with zkSync to deliver a dual-scope project: rebrand the Summon portal to match zkSync's visual identity while creating a custom 3D NFT avatar collection centered on Zeek, their mascot. This project showcased Summon's multi-tenancy capabilities—proving the platform could be white-labeled for major Web3 partners while supporting sophisticated NFT campaigns that rivaled standalone projects.
The NFT component required building a comprehensive rarity system with four distinct tiers and seven trait categories, each offering 20+ unique variations. This created thousands of possible combinations while maintaining Zeek's recognizable character design. Coordinated with high-profile guest 3D artists to produce exclusive limited drops that elevated the collection beyond standard PFP projects. Managed in-house cinematic trailer production, handling creative direction, 3D animation workflows, and final delivery that positioned Zeek as a premium NFT avatar in the zkSync ecosystem.
The project became a critical case study for Summon's business development—demonstrating that the platform could serve major clients with custom branding, complex NFT mechanics, and AAA creative production, all while maintaining the gamified engagement features that made Summon effective for community growth
Led the rebrand of Summon's interface to match zkSync's visual identity. This wasn't just color swaps—it required adapting UI components, typography systems, and interaction patterns to feel native to zkSync's brand while maintaining Summon's functional architecture. Created modular theming that could be replicated for future clients, establishing the multi-tenancy approach that became Summon's business model.
Rarity System & Trait Architecture: Developed a four-tier rarity system (Common, Uncommon, Rare, Legendary) with seven trait categories, each containing 20+ unique variations. This balance ensured collectibility without overwhelming production resources. The rarity structure informed which traits appeared at which tiers, creating natural visual hierarchy where legendary avatars felt meaningfully different from common variants without alienating holders of lower-tier NFTs.
Artist Coordination & Exclusive Drops: Managed relationships with high-profile guest 3D artists to produce exclusive limited edition drops that brought external credibility and artistic diversity to the collection. Coordinated creative briefs, ensured brand consistency while allowing artist expression, and scheduled drops to maintain community engagement momentum. These collaborations elevated Zeek from mascot to collectible art series.
Cinematic Production & Creative Direction: Led in-house production of cinematic trailers showcasing Zeek avatars in animated environments. Managed 3D animation workflows, directed creative vision, and ensured final deliverables matched AAA gaming trailer quality. These trailers became primary marketing assets for zkSync's NFT launch, driving awareness and positioning the collection as premium-tier within the zkSync community.
