Market Wars - Web3 Gaming
UI/UX, Website Design, Design Ops, Product Mgmt
Project Brief
Joined a 3-person project led by a former Ubisoft CTO to build a Web3 mod of WoW. As founding designer and interim Producer, I built the team, shipped the in game and web marketplace, helped recruited two veteran WoW directors from Blizzard, and delivered marketing creative that garnered 20K+ beta testers.
Duration
9 months
Stack
Figma, SQL, Blender, Polygon, Adobe CC, After Effects
Services
Design Operations, Web3 Product Design, Cinematic Production, Talent Management
Market Wars was an ambitious Web3 mod of World of Warcraft: Wrath of the Lich King, led by a former Ubisoft CTO. I joined as the first designer and third team member, responsible for establishing the design function, building the in-game Web3 marketplace, and scaling operations as the studio grew from 3 to 25+ people.
My role extended beyond traditional design work. I served as special projects manager, conducted hiring interviews, sourced external talent for high-impact deliverables, and provided design operations support as the team scaled rapidly. I helped bring in key hires including two veteran WoW directors from Blizzard Entertainment, and Senior Gaming Producers.
For the game launch, I sourced and managed external talent to produce a cinematic trailer that became the studio's biggest marketing asset, garnering over 3 million impressions across social media platforms, and leading to 20K beta tester sign-ups.
As employee #3 and founding designer, I built the design function from zero while simultaneously shipping product. I established design processes, hired and scaled the team to 25+ people, and brought operational discipline to a fast-moving startup. My role spanned individual contributor, team builder, special projects manager, and interim Producer —conducting interviews, recruiting talent, managing product roadmaps, and establishing design operations as the studio scaled.
Key Design Services:
Web3 Marketplace UI/UX Design
Design Operations & Team Scaling
Strategic Talent Recruitment
Cinematic Trailer Production Management
Web Design & Brand Identity
Cross-functional Team Leadership
