Project 12
Weirdly Fun - Token Launcher
Product Strategy, UX Design, Web3 Gaming, UX Research
Project Brief
Game7 wanted a meme token launcher for their L3 chain focused on gaming communities. The directive was straightforward: let gamers speculate on game-related tokens. The problem? That ignored the massive pain points plaguing every meme token community—no coordinated way to promote, no quality filter before launch, and zero infrastructure for communities to rally around their projects. Built a prototype that solved these core problems through community voting, pre-launch brackets, and Power-Ups that turned token promotion from chaotic spam into weirldy fun campaigns.
Duration
2 Months
Stack
Product Strategy, UX Design, Community System Design, Web3 Product Design
Services
Prototyping, UI/UX Design, Product Strategy, UX Research
Community Power-Ups
Rug Pull Prevention
Pre-Launch Voting
Project Overview
Weirdly Fun was a meme token launch pad prototype designed for Game7's L3 chain. While the initial brief focused on gaming token speculation, the design centered on solving fundamental problems meme token communities face: lack of coordinated promotion tools, no quality curation before launch, and communities fragmented across platforms with no unified way to build momentum.
The platform introduced two major innovations. First, a Launch Pad where communities vote on tokens before they launch—top-voted projects enter weekly brackets, and only winners mint. This created pre-launch validation and gave communities skin in the game before tokens went live. Second, Power-Ups—community-funded promotional tools ranging from Social Media Raids and AI Agent Engagement to Influencer Plugs and Twitter Spaces. These turned promotion from individuals spamming Discord into coordinated community campaigns with clear ROI.
Reached mid-fi design phase with user testing validating core mechanics before Game7's L3 launch timeline shifted. The design offered innovative solutions to massive industry problems: giving meme tokens structure without killing the chaos, providing promotion infrastructure, and letting communities self-select quality through voting mechanics.
My Approach
Researched actual meme token community pain points instead of following the brief's "gaming token speculation" angle. The real issues: no coordinated promotion tools, zero quality filtering before launch, fragmented communities with no infrastructure. Built a Launch Pad with weekly bracket voting where communities pre-purchase and vote tokens into existence. Top 8 compete, winners launch. This created natural quality filtering through community validation before tokens went live, reducing rug pull risk while maintaining meme token culture's chaotic energy.
Designed community-funded promotional tools that transformed individual spam into coordinated campaigns. Raids (Social Media Raid, Game Dev Blast), Boosts (AI Agent Engagement, Influencer Plug, Twitter Spaces), Airdrops, Burns, and Bots gave communities clear ROI on promotion. Progress bars showed funding status, costs were transparent, outcomes were measurable. Made promotion collaborative instead of sketchy pay-to-play deals. Used retro pixel art UI inspired by arcade games and esports brackets—making Web3 financial mechanics feel like gaming culture. Mid-fi prototyping validated core mechanics through user testing before Game7's L3 timeline shifted.
Word on the Street
